Retail Media · Shopper Marketing · Brand Strategy
10+ years driving omnichannel growth for leading CPG brands. From strategy to execution — connecting commerce, media, and consumer insight into results that move the needle.
About
I'm a versatile retail media and shopper marketing strategist with over a decade of experience navigating the intersection of CPG brands, retail partners, and the ever-evolving media landscape. Based in Northwest Arkansas — the heartbeat of retail innovation.
Whether embedded in large organizations or building from scratch in startups, I've consistently brought together brand teams, retail sales, and agency partners to create 360-degree shopper experiences that build loyalty and accelerate growth.
My edge is equal parts left and right brain: data-driven enough to negotiate meaningful JBP programs, creative enough to develop campaigns that genuinely connect with consumers.
Experience
Led team strategy and client relations between retail media partners and 3rd party vendors for Keurig Dr Pepper's owned and partner coffee brands. Drove cross-functional negotiations for new item incentive programs with Fetch, Acorn, and WMC.
Managed $5M+ in National Trade and Shopper Marketing budgets across Biofreeze, KY, Durex, Veet, and Clearasil. Built strategic retail media programs with Walmart Connect, Target Roundel, Walgreens, and Kroger. Grew advertising budgets 10x YOY by applying campaign learnings to FY25 brand plans.
Led strategy and execution of client incentive and in-app media programs for CPG brands. Managed complex, multi-stakeholder contract negotiations using proprietary receipt sales data and category insights.
Managed retail media programs for J&J, Organic Valley, and others across Instacart, Amazon Ads, Walmart Connect, Kroger/84.51, and Criteo. Oversaw keyword strategy, creative optimization, and competitive reporting.
Marketing Director at Preferred Office Technologies · Digital Marketing Manager at Happy Egg Co. · Digital Marketing Manager at NOVA Home Loans — building a broad foundation across digital strategy, brand management, and consumer marketing.
Impact
Network
Deep working relationships across the retail media ecosystem — from major retailers to emerging incentive platforms and brand teams.
Contact
Whether you're looking for a strategic partner, a consultant, or a conversation about retail media's future — I'd love to connect.